Starting next week, sales executives across 4000 Vodafone mini-stores in tier 2 and 3 towns will be hard selling its co-branded Facebook phone (officially launched yesterday), which costs Rs 4,950 and comes with free unlimited access for a year to the social networking site. The company is relying on Vodafone Blue, a device that will be manufactured by Alcatel, to find a consumer following in non-metros.
While Vodafone did not elaborate the revenue sharing arrangement it has with Facebook, which has over 33 million registered users from India, executives say they do expect mobile user engagement on Facebook to grow multifold.